U.S. VIRGIN ISLANDS — As April marks Alcohol Responsibility Month, Attorney General Gordon C. Rhea has released a new public service announcement in partnership with Responsibility.org, highlighting the vital role of parent-child communication in supporting adolescent mental health and preventing underage drinking.
The video encourages families to engage in ongoing, meaningful conversations about alcohol and its risks. The PSA is part of a nationwide initiative aimed at equipping parents and guardians with tools to help keep youth alcohol-free and make informed, responsible decisions.
Since 1991, Responsibility.org has been at the forefront of efforts to eliminate drunk driving and underage drinking. As a national nonprofit funded by leading U.S. distillers, the organization works to bring individuals, families, and communities together through evidence-based programs that promote alcohol responsibility and safer decision-making.
For more than two decades, Responsibility.org has partnered with attorneys general across the country to develop and distribute impactful PSAs addressing the dangers of impaired driving and underage alcohol use. These campaigns continue to reach millions through digital platforms, streaming services, and social media.
The campaign builds on previous efforts, including Attorney General Rhea’s messaging shared during National Impaired Driving Prevention Month (December 2025).
For more information, please visit Responsibility.org or follow the DOJ at USVI Dept. of Justice, Office of the Attorney General on social media.
Click to view video:
Facebook: https://www.facebook.com/share/v/1G67naDfyj/
YouTube: https://youtu.be/RP0BZjHMsDc
FOR IMMEDIATE RELEASE
April 9, 2026
Sandra Goomansingh
Media Relations Director
(340) 774-5666 ext. 10105
Email: sandra.goomansingh@doj.vi.gov